Srila Prabhupada Radhastami lecture:
Raval is the most auspicious birthplace of Srimati Radharani who is the embodiment of mahabhava, the essence of Sri Krishna’s pleasure potency. Raval is 9km (6 miles) south of Mathura, on the other side of the Yamuna River. It is about halfway between Mathura and Gokula. It is not so frequently visited place, which inspires unique mood of separation in the hearts of Her devotees. Only by great fortune will someone desire to visit this holy place, and reverentially touch and remember it.
Srimati Radhika is most loved by Her father Vrishabhanu Maharaja. For this reason, devotees usually refer to Her as “Vrishabhanu-nandini” (the daughter of Vrishabhanu Maharaja).
The word ravala means “an influential landlord”. This place is named after Sri Vrishabhanu Maharaja, who was a most influential landlord.